The clean label playbook
Consumers want clarity and transparency when it comes to the food they buy. Claire Read speaks to Jessica Aschemann-Witzel, professor of consumer behaviour at Aarhus University; Yuri Terakado, food and drink research analyst at Mintel; and Julie Chapon, co-founder of product-scanning app Yuka, to explore how clean label trends are shaping consumer choices, driving reformulation and influencing the strategies of manufacturers worldwide.
