Lifestyle brand Nurri has launched the new vanilla flavour of its line of protein milk shakes just four months after its debut to meet growing market demand.

The new flavour is now available at Costco stores in Washington, Oregon, Idaho, Montana, Utah, and Alaska.

Starting in February, the San Francisco Bay Area, select cities in Nevada, and the Midwest region will receive the new product. All other regions will follow in March.

The 12-pack of 11oz cans is available for $19.99.

The Nurri Vanilla Protein Milk Shake is the latest addition, after the launch of the chocolate flavour in September 2024.

Nurri marketing director Adam Tollefson said: “The excitement around our Chocolate launch has been amazing, and our fans couldn’t wait to see what’s next.

“They asked, and we delivered! Just four months after launch, we’re excited to introduce our new Vanilla flavour.

“Uniquely versatile, it’s perfect on its own or as a base for creative mix-ins. Stay tuned as we continue to hit more Costco clubs over the next two months.”

Nurri said that the vanilla protein milk shake delivers the taste of melted vanilla ice cream in every sip. The shake is made from ultra-filtered milk.

It is designed to be used with ice, coffee, soda, ice cream, or oats for a vanilla base

Also, it is lactose-free and packed with essential vitamins and minerals. Each can contain 30gm of protein, 1gm of sugar, and 150 calories.

The 100% recyclable aluminium cans ensure freshness, shelf-stability, and portability, the lifestyle brand said.

Nurri sales vice president Tom Lehocky said: “This Vanilla launch is another example of how Nurri is driving innovation and meeting demand in the growing ultra-filtered milk category.

“We’re proud of its delicious, creamy vanilla flavour, and we’re glad we can show our customers and consumers that we’re listening to their requests and delivering the flavours they want.”