Neuriva, a brain health supplement brand of Reckitt, has launched a new formula to support short-term, long-term, and working memory, dubbed Neuriva Memory 3D.
The new product features clinically tested ingredients, Cognicell and Neurofactor.
It aims to enhance cognitive performance and empower consumers to proactively manage their brain health.
With a science-backed formula, Neuriva Memory 3D offers Vitamin B6, Vitamin B12, and folic acid to support brain health.
Unlike other supplements focusing on single memory aspect, Neuriva Memory 3D targets all three dimensions, building on its ingredients validated for cognitive impact.
The product is said to support short-term memory, helping recall information within seconds, and long-term memory, facilitating information storage over extended periods.
Also, it supports working memory, which aids in processing and manipulation of short-term data for complex tasks.
Reckitt brain health expert and registered dietitian Lauren Brink said: “From remembering a phone number to following a conversation and recalling personal milestones, each type of memory plays a unique role in how we navigate our daily lives.
“What sets Neuriva Memory 3D apart is not only its comprehensive support across memory types, but also its foundation in published research on our clinically studied ingredients.
“I’m excited to stand behind a product that offers real, clinical benefits to support cognitive health.”
Neuriva Memory 3D features Cognicell, a Sicilian grape extract that supports short and long-term memory.
It also includes Neurofactor, which is derived from whole coffee cherry extract and has shown to bolster working memory.
Neuriva said that the launch of Neuriva Memory 3D expands its portfolio, which includes Neuriva Original, Plus, and Ultra, targeting various brain health indicators.
Reckitt senior brand manager Claudia Rodriguez said: “Memory isn’t one-dimensional. Neuriva Memory 3D was formulated to reflect how memory truly functions, which is across the short-term, long-term and working dimensions.
“We’re proud to bring this new science-forward product to the market at a time when more consumers are prioritising cognitive health.”
