K. Hall Studio has acquired Homesick BVG, parent of US fragrance brand Homesick, broadening its home fragrance and personal care portfolio.
The US-based home fragrance maker said the deal brings in a complementary label.
Financial terms were not disclosed.
Homesick BVG will continue operating as a standalone brand within the K. Hall Studio group, gaining access to wider operational support, product development and retail distribution.
The brand has built a following through candles and home fragrance products associated with personal milestones, locations and shared experiences.
K. Hall Studio president and CEO Scott P Miller said: “This acquisition represents a natural evolution for K. Hall Studio. Homesick has built an incredibly strong emotional connection with its customers through storytelling and scent. We are excited to invest in the brand’s future while honouring the creativity, authenticity, and community that define Homesick.”
Under new ownership, it will keep expanding across home fragrance and related lifestyle categories.
Separately, Swiss fragrance group Givaudan has opened a new fragrance creative centre in Jakarta, Indonesia, as part of its expansion in Southeast Asia.
The facility, called “10 Capital”, brings together the company’s consumer products and fine fragrance teams to work with local brands and entrepreneurs on scent creation, from early concepts to finished products.
Givaudan, present in the region for three decades, said the opening is part of continued investment in what it described as one of the “world’s fastest-growing fragrance markets”.
