Swiss fragrance group Givaudan has launched a new fragrance creative centre in Jakarta, Indonesia, as part of its expansion across Southeast Asia.
The site, known as ‘10 Capital’, brings together the company’s consumer products and fine fragrance teams to collaborate with local brands and entrepreneurs on scent development, covering stages from early concepts through to finished products.
Givaudan, which has operated in the region for three decades, said the opening forms part of its ongoing investment in what it described as one of the “world’s fastest-growing fragrance markets”.
The Jakarta centre houses perfumers, creative assistants and an application laboratory working across multiple product categories and connected to the group’s global fragrance network.
It also features The Foundry, a fine fragrance collaboration area intended to enable direct interaction between perfumers, technical specialists and customers.
The space includes a circular working layout and an ingredients wall.
According to the company, the Jakarta operation reflects its aim to strengthen relationships with customers in Southeast Asia by combining creative capabilities, technical know-how and insight into local markets.
Givaudan consumer products global head Felix Mayr-Harting said: “This investment reinforces our commitment to co-creation and agility for our consumer products business.
“By situating our teams closer to our customers, we can rapidly transform ideas into market-ready solutions that celebrate the vibrancy and diversity of the Indonesian and Southeast Asian fragrance landscape.”
Separately, Givaudan said earlier this week that it plans to invest $110m in a new fragrance compounding facility in Pedro Escobedo, Mexico, to bolster its industrial presence in Latin America.
The group stated that the project supports its 2030 strategy and its ‘in the region, for the region’ supply approach, intended to improve responsiveness, shorten lead times and cut transport-related costs and emissions by producing closer to customers.
The site is expected to reach a capacity of 20,000-25,000t as demand increases and is scheduled to become operational in 2029.
The latest investment follows the company’s 2024 decision to expand Fragrance & Beauty encapsulation production capacity at the same location, highlighting Pedro Escobedo’s growing importance within Givaudan’s global manufacturing network.
