US-based biotechnology company Canomiks has unveiled WhatToTrust, a science-based platform designed to help consumers navigate the complex dietary supplement market.
WhatToTrust aims to address the consumers’ challenges in identifying supplements amidst bold health claims and influencer endorsements.
The platform provides unbiased, science-based evaluations of wellness products through a transparent proprietary scoring system.
It uses a database of botanicals, probiotics, protein powders, vitamins, and supplements, targeting health concerns such as immune health, menopause, sports nutrition, and stress.
Canomiks founder Leena Pradhan-Nabzdyk said: “Consumers deserve access to unbiased, evidence-based information when choosing wellness products.
“While the supplement industry is regulated, it’s not to the same standard as drugs and devices. Regulatory compliance alone doesn’t guarantee efficacy studies, which are rooted in science.
“Our WhatToTrust scoring system goes beyond regulatory requirements to incorporate preclinical and clinical research evidence, ensuring products are backed by solid science.”
Each product is assigned a WhatToTrust Score from one to ten, based on a thorough evaluation of scientific information available on the brand’s website.
Products are evaluated at both the formulation and ingredient levels to ensure quality and scientific validation.
The ‘Compare Products’ feature allows users to compare scores and ingredients. Canomiks ensures unbiased scores by not charging listing fees to product companies.
Any independent testing by Canomiks is noted in the score breakdown, offering consumers transparent insights.
WhatToTrust introduces essential transparency, enabling consumers to verify product claims against credible scientific evidence and research.
With studies indicating that 75% of American adults consume dietary supplements, the platform meets the demand for reliable, science-based information.
It empowers consumers to make informed choices in health and wellness products.
Alkemist Labs, a top botanical testing lab, CEO Elan Sudberg said: “Product ratings based upon clinical evidence counters the misinformation consumers sometimes hear that nutraceuticals are unregulated, untested, and unsafe.”
Leena added: “WhatToTrust is a centralised, easy-to-navigate resource empowering consumers to make smarter decisions by revealing the science behind their chosen products.
“It also provides healthcare providers with a reliable tool to confidently recommend trustworthy supplement options.”
