Individualisation is here; let’s meet it in chocolate

By AAK

One doesn’t have to look hard to recognise two of the biggest movements right now: personalised healthy indulgence and instant sharing. So, where does that leave the chocolate industry – and how can manufacturers position new products that consumers enjoy and relate to in this fast-moving market? Marco Oomen, global business director for chocolate and confectionery fats at AAK, discusses how this relates to chocolate.

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