We Store Frozen has announced a significant $15m, three-year agreement with H-E-B and Walmart, marking a major step in its expansion into the frozen fruits and vegetables sector.
The deal involves over 7,000 pallet positions for the storage and distribution of frozen produce, strengthening the company’s position as a cold storage provider in Texas.
The agreement not only enhances We Store Frozen’s storage services but also expands its frozen transportation capabilities.
The company will manage end-to-end transportation between processing facilities and its cold storage centres, ensuring temperature-controlled logistics for both H-E-B and Walmart.
To meet the rising demand for cold storage and frozen food imports from Mexico, We Store Frozen is constructing a new $40m facility in Laredo, Texas, near the US-Mexico border.
The 180,000ft2 campus with 100,000ft2 of frozen storage will facilitate high-volume import and distribution of frozen fruits, vegetables, and proteins from Mexico and Latin America.
We Store Frozen CEO Omri Shafran said: “Since our roots run deep in Texas, we are excited to expand our relationship with the number one Texas grocery retailer, H-E-B.
“This partnership represents our continued commitment to innovation, service excellence, and supporting the growing needs of leading retailers like H-E-B and Walmart.”
Based in Houston, We Store Frozen provides premier frozen and refrigerated storage solutions, serving food manufacturers, importers, and national retailers.
The company manages pallet positions across strategically located facilities in Texas, prioritising reliability, technology-driven operations, and exceptional customer service.
With its advanced facilities and expertise in precision logistics, We Store Frozen is well-equipped to meet the growing demand for frozen food storage
It maintains product integrity and ensuring rapid distribution across Texas and beyond.
The deal and facility expansion coincide with the company’s record growth and plans for further national and international expansion.
We Store Frozen president Dima Menin said: “We Store Frozen is managing thousands of SKUs and over 200 types of food products.
“The ability to keep everything in-house, right here in Texas, will provide much more variety and better options for the citizens of Texas.”
