Vitafoods Asia, the only event dedicated to the nutraceutical, functional food and beverages, and dietary supplement industries in Asia, has announced a series of learning activities specially organised for 2016.

Returning for its sixth edition, Vitafoods Asia will take place from 1-2 September 2016 at the AsiaWorld-Expo, Hong Kong.

“Vitafoods Asia is more than just a trade event – instead, we see ourselves as a hub that promotes knowledge-sharing and networking, both of which facilitate business deals for the industry," says Chris Lee, portfolio director, Vitafoods Events. "For the 2016 show, we worked hard at designing a robust educational programme that offers visitors an engaging experience that helps them meet business challenges.”

Headlining the series of learning activities, the Vitafoods Asia Conference returns for the third time, boasting a refreshed format with new content offering. Connecting science and business, the conference runs alongside the main exhibition and provides delegates with a platform to learn about industry innovations, trends, and regulations, all while facilitating new business partnerships.

The 2016 Conference brings together some of the leading names within academia and industry, and is officially supported by and co-developed with Food Industry Asia (FIA), the International Society of Nutraceuticals and Functional Foods (ISNFF), and research consultancy Frost & Sullivan. Featuring over 30 industry experts, the two-day agenda will focus on applied science for the purpose of successful product development and business growth strategies.

Organisations represented at the conference include Analyze & Realize, BrandHive, DSM, FIA, Frost & Sullivan, Grigore T. Popa University of Medicine and Pharmacy, Hong Kong University of Science and Technology, Innova Market Insights, ISNFF, Japanese Society of Anti-Ageing Nutrition, Nestlé Institute of Health Sciences, Newcastle University International Singapore, Swinburne University, and Taiwan Association for Food Science and Technology.

The conference focuses on five health categories and three core areas for business growth. Speakers fielding each of the five health categories will delve into R&D, clinical trials, and research projects, and present a clear market overview around each topic. Within each category, as part of a newly introduced ‘Industry Success Story’ segment, a representative from a market-leading business will also be invited to share industry best practices.

Focusing on applied science, the conference also includes in-depth presentation sessions that highlights best practice across product development and marketing in Asia. Significant focus will also be placed on understanding consumer preferences and how to apply this to product development strategies. As part of this focus, Frost & Sullivan will deliver a one-hour workshop, specifically dedicated to exploring the unique requirements of Asian consumers.