Being part of a local community means making a positive impact and giving back. For the first time, Tony the Tiger® and Kellogg’s Frosted Flakes® Mission Tiger are teaming up with Albertsons, Vons and Pavilions to make a $5,000 donation via DonorsChoose to help fund middle school sports in Whittier and keep kids active.

Since 2019, Tony the Tiger and Kellogg’s Frosted Flakes have embarked on a mission to give more kids access to the benefits of sports with the launch of Mission Tiger, an initiative to help save middle schools sports. Now, Albertsons, Vons, Pavilions and Kellogg’s Frosted Flakes are joining forces to bring the mission to Albertsons, Vons and Pavilions’ own community by helping fund the purchase of new sports equipment, upgrade facilities and buy new uniforms and more for nearby schools through

“Tony and Kellogg’s Frosted Flakes have always believed in the power of sport. When we learned that middle school sports are disappearing, we knew something needed to be done,” said Christine Dockey, Senior Director of the Albertsons Team at the Kellogg Company. “We are thrilled to announce this donation to help support local middle school sport, thanks to support from Mission Tiger and Albertsons, Vons and Pavilions. Together, we can help all kids play like tigers.”

“We are so appreciative of the families and community members who not only shop with us every day, but who also work with us,” said Kevin Curry at President of the Southern California Division of Albertsons, Vons and Pavilions. “Thank you to Kellogg’s Frosted Flakes and Mission Tiger for this opportunity to make a larger local impact and helping our neighboring communities. We look forward to seeing how this donation can keep our kids on the court, on the field or to just keep moving.”

Since it began, Mission Tiger has helped more than one million kids across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their communities by joining the mission, grabbing a box of Kellogg’s Frosted Flakes and uploading their receipt to Kellogg’s Family Rewards to spark a $2 donation.* For more information, visit or

Mission Tiger is part of Kellogg’s Better Days® Promise strategy, which aims to create better days for 3 billion people by 2030.

*Kellogg is donating $2 per purchase to DonorsChoose with Kellogg’s Frosted Flakes receipt upload. Min. Donation $250,000 – Max. $500,000. Go to for instructions. Applies to purchases between 1/1/23 and 12/31/23; must upload within 30 days of purchase. ®, TM, © 2023 Kellogg NA Co