PepsiCo is preparing to introduce a new functional soft drink, Pepsi Prebiotic Cola, through a limited online launch in the US on Black Friday.
A broader in-store release is planned for early next year.
The new cola, which will come in Original Cola and Cherry Vanilla varieties, contains 30 calories per serving, 5g of sugar and 3g of prebiotic fibre ingredient.
According to the US-based food and beverage company, the formulation does not include artificial sweeteners.
From 28 November, consumers will be able to order the drink in eight-pack formats via Amazon, Walmart and TikTok, with additional availability in certain markets through Kroger, DashMart and GoPuff, while supplies last, the company added.
Pepsi Prebiotic Cola is also set to appear in a shoppable advertisement during Amazon Prime Video’s Black Friday Football broadcast, allowing viewers to purchase the product directly from the ad.
In a statement, PepsiCo said the drink “delivers the iconic Pepsi taste people have loved for decades, with functional ingredients they’re looking for today,” and described it as “Unbelievably Pepsi”.
The business recorded close to $92bn in net revenue in 2024 across its global beverages and convenient foods operations.
Pepsi Marketing VP Gustavo Reyna said: “At Pepsi, we are experts in great tasting cola – and have been for decades. The launch of Pepsi Prebiotic Cola marks a significant moment in our brand’s history and the cola category.
“This breakthrough innovation upholds the iconic taste of Pepsi that people love, now with no artificial sweeteners, lower sugar and functional ingredients. It’s an inimitable taste – designed to meet the demands of cola lovers, cola newcomers, and everyone in between.”
