NutriShop has introduced a new dietary supplement claimed to help cognitive function and brain health.

The US-based company says its new vegan-friendly Nutropik formula can improve focus and memory, and “stands on its own” by doing this without using caffeine.

This sees NutriShop moving into the growing nootropics market, which Zion Market Research predicts will be worth $5.9bn by 2024 — compared with $1.3bn in 2017.

NutriShop CEO and founder Bryon McLendon said: “This industry is continuously evolving.

“We’re staying on top of the industry’s trending ingredients and products so our customers can live healthier and better lives.

“We’re constantly looking for the next best thing because we want to help them achieve their fitness and wellness goals.

“Nutropik supports cognitive function and brain health. In today’s go-go-go culture, who doesn’t want that extra edge?”


The new NutriShop formula

NutriShop is an online marketplace, headquartered in Irvine, California, which sells nutritional supplements.

The company says its new Nutropik product is a carefully-crafted, nutrient-dense formula, containing three patented ingredients — NeuroFactor, VitaCholine and AlphaSize — to aid cognitive support.

NeuroFactor is a whole coffee fruit extract containing the highest potency available for the concentrate derived from the Coffea Arabica plant.

The company says clinical trials show that taking 100mg of Neurofactor daily — the amount delivered within Nutropik capsules —- can help support cognitive function.

nutrishop nutropik
NutriShop is breaking into the ever-growing nootropic market with its latest dietary supplement product (Credit: NutriShop)

VitaCholine is the primary source of choline, an essential nutrient of which Nutrishop-quoted research claims most people are not meeting their daily recommended intake.

Choline, in general, helps support several cognitive functions, including memory and muscle control.

AlphaSize, or “Alpha-GPC” is considered to be an effective brain nutrient and is being researched and used in clinical settings around the world, according to NutriShop.

Nutropik comes in a small bottle, making it easy to carry around, and its caffeine-free status means it can be consumed alongside caffeine-heavy products such as pre-workout supplements or strong coffees.