Nutrativa Global, a division of Northern Lights Food Processing (NLFP), and Palmer Holland have joined forces to promote specialty ingredients from cranberries.

Founded in 1999, Nutrativa Global manufactures and distributes upcycled cranberry ingredients. On the other hand, Palmer Holland is a speciality chemical and ingredient distributor of raw materials based in Ohio.

Under the agreement, both firms will distribute healthy and wholesome cranberry ingredients in the US market.

The alliance includes exclusive distribution rights for the human health, wellness, and nutrition product categories, while the pet nutrition market segment is covered on a non-exclusive basis.

Nutrativa Global offers a range of pure and clean-label friendly products under its cranberry line. These include cranberry fibre, cranberry protein powder, cranberry powder, whole cranberry extract powder, and cranberry seed oil.

The ingredients are said to be sourced from cranberry pomace, skins, and seeds, ensuring zero waste. They are upcycled at Northern Lights Food Processing, a BRCGS globally certified manufacturing facility located in Nekoosa, Wisconsin.  

Palmer Holland consumer and life sciences vice president Bret Horace said: “Nutrativa’s value proposition and focus on quality and sustainability aligns well with Palmer Holland’s mission to source high-quality natural ingredients designed to meet the needs of tomorrow.

“With this partnership, we are addressing the needs of our customers by offering a best-in-class solution to assist in the creation of healthier, better-tasting products.”

Nutrativa Global’s cranberry ingredients cater to both formulators and consumers seeking healthy, functional options.

The products focus on natural health trends such as dietary fibre, protein enhancement, and antioxidant contribution.

Nutrativa Global founder Tim Heeg and president Todd Heeg said: “That the strength and value-added positioning of the Nutrativa Global Cranberry products, combined with the distribution reach and presence that Palmer Holland has within the Health, Wellness, and Nutrition space will benefit both parties as we grow and expand.”

Nutrativa Global’s cranberry products boast a 100% pure formulation and is free from excipients, synthetics, chemicals, solvents, and carriers.

The cranberry ingredients maker is also planning to launch more value-added ingredients from fruits and vegetables soon.