NielsenIQ (NIQ) and FoodHealth have entered a collaboration to integrate the FoodHealth Score, a nutrition intelligence tool, into NIQ’s global data ecosystem.
Under the partnership, NIQ will offer a nutrient scoring system for the first time, enhancing its consumer intelligence and market research capabilities.
The FoodHealth Score, developed by FoodHealth, evaluates foods based on nutrient density and ingredient quality.
The integration into NIQ’s licensable data tools will allow retailers and manufacturers to assess their products’ health metrics and meet consumer demand for nutritional information.
NIQ partnerships and verticals global head Marsha McGraw said: “Consumers are increasingly prioritising health in their food choices, and the industry is taking notice.
“By integrating the FoodHealth Score, we’re giving retailers and manufacturers a clear, data-backed way to evaluate product health impact and respond to evolving consumer expectations. This isn’t just about data, it’s about shaping a healthier food landscape.”
The integration allows consumer-facing tools to embed the score into NIQ’s Product Insight offering, enabling retailers to integrate health insights similarly to Label Insights’ attributes.
Consumers can view scores for all foods and filter based on score thresholds in retail environments.
The score supports food industry benchmarking by providing retailers and manufacturers with insights into the competitive landscape and identifying opportunities for healthy options.
Academic and policy research institutions can also license the score to study food health trends by ZIP code, congressional district, or demographic segment.
It allows the institutions to influence public health policy and nutritional equity efforts.
NIQ clients, including leading food retailers and manufacturers, have used its data for decades to track market performance and optimise product strategies.
The integration of the FoodHealth Score allows them to connect product data with health impacts, shaping product development and aligning with evolving consumer priorities.
FoodHealth founder and CEO Samantha Citro Alexander said: “Consumers are scanning every aisle for healthier options, and they’re willing to pay more when they can see the health difference.
“This is where the industry is headed, and our collaboration with NIQ is a game-changer for food companies looking to lead the way.”
