The makers of the Corn Nuts® brand are now an official GUINNESS WORLD RECORDS™ title holder. On Aug. 30 at the Charro Association Arena in San Antonio, Texas, the makers of the Corn Nuts® brand set a new record for largest piñata, a massive display filled with Corn Nuts® products in honor of the brand’s latest flavor innovation: Corn Nuts® Mexican Street Corn.
Inspired by elotes, a classic Mexican corn snack roasted and served right on the cob, the corn-shaped structure — which measured 6.161 meters wide, 18.015 meters long and 30.448 meters tall — was designed by the Masa Collective and ACES HIGH in celebration of this exciting new flavor from the Corn Nuts® brand.
“Our team wanted to find a way to pay homage to the delicious elotes that inspired our newest innovation, Mexican Street Corn,” said Robbie Koons, Corn Nuts® senior brand manager. “There’s no better way to celebrate than with a giant elote piñata and a brand-new record!”
An adjudicator from GUINNESS WORLD RECORDS™ presented the Corn Nuts® brand team with its official certificate at the event, recognizing the achievement of constructing the world’s largest-ever piñata. Overtaking the record set by M&M’S® in 2011, the piñata will be included in GUINNESS WORLD RECORDS™ family moving forward.
Corn Nuts® products are available at convenience and grocery stores nationwide. For more information on the Corn Nuts® brand, including how the piñata was created and came to be, nutritional information and where to buy, visit www.cornnuts.com.