Kenvue, a US-based consumer health company offering the TYLENOL brand, has introduced Proactive Support, a drug-free supplement designed to enhance joint comfort and mobility.
The product features a unique TamaFlex blend of turmeric and tamarind, clinically proven to improve joint flexibility and function within five days.
The supplement supports the body’s healthy inflammatory response, catering to those seeking drug-free joint support.
Kenvue US pain head Jen Gow said: “As the #1 selling pain relief brand in the U.S. with more than 60 years of experience, we are proud to use our heritage to offer science-backed, proactive options to improve joint health and further our mission to Care Without Limits.
“This launch expands the TYLENOL brand into the supplement space and provides consumers an offering to build a more complete toolkit for wellness.”
Proactive Support, developed under the TYLENOL brand, is informed by decades of scientific expertise and feedback from healthcare professionals.
It addresses the need for drug-free joint support, particularly as studies indicate that the human ageing process accelerates around age 44 and becomes critical at age 60.
The supplement is designed to fit seamlessly into daily routines with just one pill.
TYLENOL RD Partner Kathleen Benson said: “I often recommend that my clients add ingredients like turmeric that have been associated with potential health benefits to their diets, and the ingredient blend in Proactive Support from TYLENOL is clinically shown to help the body support healthy joints.
“By stretching, taking a daily Proactive Support supplement and following a strength training routine, consumers can take an active role in managing joint comfort and flexibility.”
The new product is available in two patent-pending formulas, dubbed Muscle & Joint and Muscle & Joint + Stress.
Both formulas exclude acetaminophen and include the proprietary TamaFlex blend.
The Muscle & Joint variant features cucumber extract, which supports joint comfort more effectively than Glucosamine Chondroitin.
The Muscle & Joint + Stress option adds sceletium extract to help manage stress.
To promote Proactive Support, TYLENOL has partnered with actor Molly Shannon, along with lifestyle creators and experts like Tatiana Lampa and Kathleen Benson.
The collaborations aim to highlight holistic approaches to joint health through movement and nutrition, integrating Proactive Support into consumers’ regimens.
NXT USA managing director Eric Anderson said: “This collaboration with the Makers of TYLENOL marks an exciting milestone for TamaFlex and for consumers looking for efficacious joint support options that can be used daily.
“Thanks to the strength of clinically supported ingredients found in Proactive Support, users can experience improved joint comfort and mobility.”
