David, a brand that focuses on delivering tools to increase muscle and decrease fat, has launched a protein bar.

The bar, which is the first product of the company, is claimed to contain the most protein per calorie of any currently available protein bar.

It includes 28g protein and 150 calories, offering as much protein that usually contains in a meal.

Additionally, the product is sugar-free, gluten-free, and artificial sweetener-free.

The bar has creamy dough base, filled with crisps and contains either white or semi-sweet chocolate chunks.

Currently, the protein bar is available for purchase at company website in four different flavours- Blueberry Pie, Chocolate Chip Cookie Dough, Double Fudge Brownie, and Cake Batter.

A sample pack of each flavour (four bars) is priced at $15, and $39.00 for a 12-pack. The company also offers free shipping on orders of two 12-packs or more.

David CEO and co-founder Peter Rahal said: “David is where nutrition meets decadence. Like its namesake, our protein bar is a blend of art and science, and the result is perfection.

“We understand the positive effects of protein on the body, and we’re delivering it in a way that’s delicious.”

David chief science officer Dr Peter Attia said: “Ensuring sufficient protein intake is essential for preserving muscle mass and supporting metabolic health, particularly as we get older. Unfortunately, many individuals fall short of their daily protein requirements.

“I’m excited to introduce this high-quality solution with David that supports optimal protein intake while keeping calories low and eliminating sugar.”