Arla Foods Ingredients has introduced Easy Bite, a new protein snack concept aimed at helping manufacturers improve nutritional value while maintaining taste and texture.
The product will make its debut at the SupplySide Global event to be held on 29–30 October in Las Vegas.
Based in Denmark, Arla Foods Ingredients is 100% owned by Arla Foods.
Developed with the company’s Lacprodan EasyBar whey protein solution, the snack delivers up to 40% protein in an 18g serving.
It contains eight ingredients and is described as “high” in fibre, with no added sugar, fat or maltitol.
According to Arla Foods Ingredients, the concept tackles a common challenge in protein bars by maintaining softness and stability for up to two years without the addition of fat or water-binding agents such as collagen.
Arla Foods Ingredients performance nutrition senior director Peter Schouw Andersen said: “We’ve created this concept to respond to the biggest trends in the protein bar market. Taste and texture are still king but health considerations are increasingly important – for younger consumers in particular.
“Easy Bite meets all these needs, offering a high-protein, low-fat, fibre-rich option that retains its softness without the need for a long ingredients list. We hope it will create exciting new opportunities for protein bar innovation.”
Arla Foods Ingredients is also presenting two other concepts: a protein soda made with Lacprodan BLG-100 containing 10g of protein and no sugar, and Refreshed in Seconds, a clear shake concept featuring Lacprodan ISO.RefreshShake, which provides 20g of protein per 300ml serving.
Last month, Arla Foods Ingredients showcased its Lacprodan and Nutrilac ProteinBoost whey proteins at the Softdrinks Tech event in São Paulo, Brazil.
The company highlighted how these ingredients can help South American brands develop protein-enriched, ready-to-drink juice-style beverages.
This initiative was launched in response to the functional beverages market in South America, which is expected to grow at a compound annual growth rate of 8.75% from 2025 to 2030, driven by consumer interest in health and wellness.
