A decade ago, retail shelf space for Himalayan pink salt expanded in gourmet markets and high-end restaurants. The gourmet salt market has become a trend through the popularity of international cuisine and attention to allnatural, unprocessed foods. The natural look and pink colour attract consumers, and media and marketing campaigns increase interest and sales. A product that has been around for 600 million years is now in vogue, attracting consumers and manufacturers alike.
Himalayan salt has up to 84 naturally occurring minerals and trace elements, providing improved nutritional and health benefits over table salt that has been viewed by many in the natural ingredient space as highly refined and overly processed. Consumers in the snack industry, restaurant industry and at home have all been drawn to the powers of this ancient pink salt. Whether it's the colour, the benefits of 84 minerals and trace elements, or perceived flavour difference, Himalayan pink salt is a hot trend in the food industry. The use of Himalayan pink salt adds a competitive advantage to manufactured products and draws premium dollars at health and gourmet food stores. The increase in market trend towards select salts has saturated the gourmet salt market. But what hasn't been readily available is salt that improves health and nutrition by lowering sodium and increasing potassium.
NuTek Food Science is a leader in paving the way to improved health through alternative salt choices. Its first innovative solution to high dietary sodium was 'Salt for Life' - a low-cost alternative to harmful sodium in the food system. It continues to expand their portfolio of potassium enriched salt ingredients to appeal to a global audience, and most recently they are disrupting the gourmet salt market with their reduced sodium Himalayan pink salt. NuTek's Beyond Himalayan range addresses an important nutrition security that directly improves health outcomes by reducing dietary sodium and increasing a much needed and often under-consumed nutrient through the addition of potassium. Beyond Himalayan was created to fill a void within the gourmet salts market for having a product that helps promote longer, healthier lives.
According to the World Health Organization (WHO), of the 56.4 million global deaths in 2015, 39.5 million, or 70%, were due to non-communicable diseases (NCDs). In addition to mortality, NCDs are associated with high levels of societal cost and suffering. Among the highest incidence of NCDs are cardiovascular disease that include hypertension, heart failure and stroke - all of which have been linked with high sodium consumption and inadequate potassium intake. Cardiovascular disease (CVD) has become a burden to society and is the costliest of chronic diseases. Based on prevalence, death rates, disability and cost, CVD will continue to be the most burdensome disease globally in the upcoming decades. In fact, annual costs attributable to CVD in the US are expected to exceed $1 trillion by 2035.
Many typical diets around the world are high in sodium and low in potassium. The functions of sodium and potassium are interconnected but have the opposite effects - high sodium increases blood pressure, whereas high potassium decreases blood pressure. According to 2009-10 National Health and Nutrition Examination Survey (NHANES) data, the average potassium intake of the US population aged two years and older was 2,640mg per day. In addition, a recent article in The American Journal of Clinical Nutrition analysed the NHANES data and found that fewer than 2% of American adults met the daily 3,510mg recommendation. Accordingly, it is generally accepted that Americans need to increase their potassium intake.
The United Nations, WHO, Centers for Disease Control and Prevention (CDC), and other organisations have emphasised the relationship between dietary sodium and cardiovascular outcomes. Global governments and agencies concerned with the increase in healthcare costs and the rising incidence of CVD are taking steps to reduce sodium levels in manufactured foods. An increasing number of nations around the world are requiring food reformulation to lower sodium, labelling changes and even excise taxes on foods with high sodium content. Those steps, along with consumer awareness programmes to improve dietary sodium, are encouraging changes in the food industry by drawing attention to high sodium in the foods we eat. The studies and recommendations for sodium reduction all concur - there is excess sodium in the food system, and it is causing mortality and economic hardship.
As the drive to lower sodium in the global food system increases, NuTek Food Science is providing innovative solutions to the limits presented by sodium reduction alone. While high levels of potassium salt can taste bitter, NuTek's salts are washed and dried in a process that allows 20% to 50% of the sodium to be replaced with potassium without affecting the taste or functionality of food. Recent dietary guidelines for Americans listed potassium as a 'nutrient of public health concern' because of its low consumption rate. The measurable benefits of using potassium salt as an alternative salt are in the lives saved through sodium reduction and the savings in global healthcare costs.
NuTek Food Science has made it its mission to help create great-tasting and affordable foods that enhance global health and wellness, and it has worked passionately to promote better heart health by encouraging global reduction of sodium in processed foods. Its innovation supplies healthier salts worldwide that not only tastes great but is also an important tool in the fight against heart disease.
What makes Beyond Himalayan uniquely different than traditional Himalayan pink salt is that after the salt is harvested, the salt crystals are washed and dried with potassium salt crystals. This process yields an unrefined, clean, single-crystal product. These newly formed, potassiumrich crystals replace a portion of the sodium in the Himalayan pink salt resulting in a product that has less sodium and more potassium than traditional Himalayan pink salt. This innovative process is like none other and eliminates the need for expensive bitter blockers or additional costly ingredients like herbs or spices to cover up the bitterness often associated with potassium salt. Beyond Himalayan is a salt that is not only on trend and in demand but also serves as a catalyst to offer food manufactures a gourmet salt that is all-natural, lower in sodium and now an improved source of potassium, a much needed and often under-consumed nutrient.
Beyond the health benefits, no functionality is lost through the sodium replacement because potassium salt possesses the same functionality. NuTek's Beyond Himalayan salt maintains expected shelf life, enhances flavour, acts as a binder and protein extractor, controls fermentation rate, and does not impact dough rheology - all the essential functions of salt but without the harmful sodium effects. It's time to swap your salt.