BRĒZ, one of the fastest-growing names in functional beverages, ushers in a new era with the launch of four new feel-good tonics, thoughtfully designed to align with the body’s natural rhythm. Supporting intentional living from AM clarity to PM calm, the new lineup offers both canna-infused and canna-free blends crafted to elevate focus, energy, relaxation, and rest.
Launching alongside the brand’s largest retail expansion to date, BRĒZ now offers its functional beverage lineup – including FLOW, DREAM, and ELEVATE – in all 461 Sprouts Farmers Market locations nationwide. This milestone rollout brings a new wave of wellness-forward functional beverages to more shelves across the U.S., significantly expanding access to BRĒZ’s fast-growing lineup. With this expansion, it’s easier than ever for wellness-conscious consumers to experience the brand’s innovative, feel-good approach to intentional drinking.
“Since our inception, BRĒZ’s mission has been to reduce human suffering and maximize human potential. We are furthering this mission with the change to a functional beverage company focused on crafting products to support our customers at any time of day,” said Aaron Nosbisch, Founder & CEO of BRĒZ. “These four blends, ELEVATE, AMPLIFY, DREAM, and DRIFT, are the first step in continually evolving BREZ.”
This next chapter for BRĒZ unveils four new functional beverages – two THC-infused and two non-infused – crafted with adaptogens, functional mushrooms, and botanicals to support everyday moments. These uplifting and relaxing additions expand BRĒZ’s lineup of feel-good tonics and mark the brand’s evolution into a category-defining functional beverage portfolio, meeting growing consumer demand for alcohol alternatives with intentional effects. The new lineup includes:
- ELEVATE (CBD/THC-free) – A caffeine-powered Strawberry Mango tonic with Lion’s Mane, nootropics, and adaptogens to support clarity, focus, and mental energy.
- AMPLIFY (THC-infused) – A 5mg THC + 5mg CBD Watermelon Lime tonic combining Lion’s Mane and adaptogens for a vibrant, uplifting buzz designed for social connection and presence.
- DREAM (CBD/THC-free) – A non-infused calming tonic with Cherry Chamomile flavor, formulated with mushrooms, adaptogens, and botanicals to naturally support rest and relaxation.
- DRIFT (THC-infused) – A 5mg THC-infused tonic that blends cannabis, mushrooms, and adaptogens with a Blueberry Lotus flavor, crafted to ease tension and support evening wind-down.
Since launching just two years ago, BRĒZ has rapidly redefined how people drink – generating $28 million in revenue in 2024 and tracking $13 million in Q1 of 2025 alone, with projected revenue set to surpass $50 million by year’s end. From virtually no retail presence a year ago to today, the brand is now sold in over 1,700 retailers, including Wegmans, Total Wine, Amazon, and Sprouts, and is also available on GoPuff and DoorDash for convenient, on-demand delivery. With a rapidly expanding portfolio that now spans tonics, shots, and the category’s first-ever hemp-derived spirit, BRĒZ cements its position as one of the most innovative leaders in the functional beverage and alcohol alternatives space.
