The Growing Market

The importance of proper nutrition during pregnancy cannot be overstated. It is not only essential to a mother’s health, it is vital for the development and overall well being of her baby. For proper development of the fetus in the womb, certain nutrients called prenatal vitamins are vital for all the three stages of the lactation period – before, during and after. The rise in birth defect incidents has stimulated the demand for prenatal vitamin supplements globally. Other than that, recent advancements and growing awareness in the healthcare technology have influenced the growth of the prenatal vitamins supplements market.

The global prenatal vitamin supplements market was $29.12 billion as of 2015. It is estimated to rise with 7.7% CAGR to reach $56.10 billion within the forecast period of 2016 to 2024. North America is predicted to continue its dominance in the market following the 2015 records of 41.2% share in future prenatal vitamin supplements global market. However, Asia Pacific is likely to exhibit the highest CAGR during the forecast period. 

Prenatal Vitamin Ingredients

1. Vitamin A

Vitamin A is involved in the regulation of gene expression, growth, and development, cellular production, vision, and immunity. Forms of Vitamin A, known as retinoids, are essential for embryonic and fetal development including the formation of the eyes, ears, limbs, and heart.

2. Vitamin B1 (Thiamine)

The B-vitamins, Thiamine (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Pyridoxine (B6), Biotin (B7), Folate (B9) and Cobalamin (B12), are amongst some of the most important vitamins to supplement with during pregnancy. Thiamine(B1) plays a major role in the development of your baby’s brain

3. Vitamin B2 (Riboflavin)

Riboflavin promotes good vision, healthy skin, the development and growth of baby’s bones, muscles, and nerves. Lowers risk of developing preeclampsia, a pregnancy complication.

4. Vitamin B3 (Niacin)

Niacin is essential for your baby’s brain development. It keeps nervous systems, mucous membranes, and skin healthy,  improves digestion, eases nausea, and can relieve painful migraines for mom.

5. Vitamin B5  (Pantothenic Acid)

Pantothenic Acid helps metabolise fats, proteins, and carbohydrates. It can also help to prevent pregnancy-related muscle cramps and aid in the release of stress-relieving hormones.

6. Vitamin B6 (Pyridoxine)

Pyridoxine helps to prevent low birth weight. It’s essential to the development of your baby’s brain and nervous system. It also helps maintain blood glucose at healthy levels and may help with morning sickness.

7. Vitamin B7 (Biotin)

Biotin helps hair loss, brittle nails, and skin rashes. It’s essential to embryonic growth during your pregnancy.

8. Vitamin B9 (Folate)

While all of the B-vitamins are essential, Folate (B9) sits at the top of the list for its imperative role in creating red blood cells, proteins and DNA. In addition to playing a vital role in the healthy development of the baby, folate has also shown in numerous studies to play a large role in the prevention of birth defects. Folate is preferable over folic acid, or the synthetic form of folate typically found in various fortified supplements and foods. Vitamin B deficiencies during pregnancy can cause fetal abnormalities and various side effects to the mother including hair loss, anaemia, digestive problems, lower immune response, weakness, and fatigue.

9. Vitamin B12 (Cobalamin)

Cobalamin is essential for baby’s neural tube formation, brain and spine development. Together with Folate (B9), it works to produce DNA synthesis and red blood cells. It aids the development and functioning of your brain, nerves and blood cells. It helps improve your energy, mood and stress levels by aiding the metabolisation of fats, carbohydrates, and proteins. It also helps maintain the normal central nervous system and neurological functions by regulating the synthesis of myelin and fatty acids.

10. Vitamins C & E

Vitamin C and Vitamin E are two antioxidant vitamins that play a vital role in the production of collagen, a structural protein found in cartilage, tendons, bones, and skin. As antioxidants, they also support a healthy immune system and protect against oxidative damage.

11. Vitamin D

Vitamin D is recognised as its function in bone health, however, Vitamin D also plays a number of other roles in health and disease prevention. Vitamin D levels affect pregnant women’s blood pressure, mood and brain function, and immunity, and as such, avoiding deficiencies is imperative to the health of mother and baby.

Some key players of the global prenatal vitamin supplements market are Garden Of Life, Church & Dwight, Country Life, MegaFood, Rainbow Light Nutritional Sytems, Biotics Research Corporation, New Chapter, Twinlab Corporation, Abbott Nutrition, Matsun Nutrition and Kangcare Bioindustry.