HERZA Schokolade presents function bars at PLMA event

29 May 2013

Bars are one of the growing segments in the functional food market. HERZA Schokolade produces functional bars for suppliers of branded products for athletes, dietetic foods and health and lifestyle products. Besides standard recipes the company develops tailor-made concepts that enable its customers to stand out from their competitors.

Here is a snapshot of some of its new products:

Pure chocolate protein bars with crispies

HERZA Schokolade is one of the few international private label manufacturers to produce the chocolate itself. That enables the company to create new, revolutionary recipes for protein bars. One example is a protein bar with a protein content of 30%, which consists only of chocolate and crispies; unlike other products it contains no core mass. The proteins are worked directly into the chocolate, which in turn is fortified with protein crispies. This method makes for a much stronger chocolate flavour, and the bars reach a wider target group. They appeal both to athletes and to nutrition-conscious consumers who look for a health benefit besides enjoying the taste of confectionery.

Bi-colour bars

Functional bars have to carry out their task as suppliers of protein or nutrients. With different flavours and chocolate coatings, HERZA offers a wide choice. New additions to the range are bars with bi-colour chocolate.

Double-coated crispy protein bars

For an intensive chocolate flavour and a really crunchy effect, HERZA has developed double-coated protein bars. They contain a creamy filling that is first coated with chocolate and then sprinkled all round with crispies or nuts and finally given another coating of chocolate.

Caffeine energy bars with taurin

For suppliers of confectionery bars who want to brighten up the market with new ideas, energy bars are the ideal solution. They contain a high caffeine and taurin content and therefore serve as a quick and handy energy boost between meals. They are available in many different flavours.

All from one source

As a member of the Stern-Wywiol Gruppe, HERZA draws on the know-how and resources of its sister companies when developing functional bars: SternVitamin as a specialist in nutrients, and SternMaid for making up the basic mixture. The research team also has access to the group's Technology Centre, recently enlarged to a total area of 3,000 square metres, with the latest equipment for testing nutrient combinations and any interactions between them. HERZA also has a further laboratory specializing in applications for chocolate.

HERZA is able to offer the whole package - from product development through production of the basic mixture to the manufacture and packaging of the bars. The latter are carried out on HERZA's own production plant, in which the company has recently invested several million EUR. With the aid of the latest technology, HERZA is able to produce all manner of different types and sizes of bars. Every customer's individual wishes can be fulfilled, and there is virtually no limit to the visual impression that can be achieved in respect of shape, size and weight. The plant has also been enlarged to include an efficient packaging line. This represents an enormous increase in the company's level of automation in response to the increasing demand in the functional bar market.

The HERZA stand will be available in the Food Section, Stand No. 7225.

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