Natural ingredients company Naturex will use Health Ingredients Europe (Hi Europe) at the Amsterdam RAI from 2−4 December to showcase natural food and beverage concepts that promote healthy ageing.

Naturex will highlight a new concept beverage targeting potentially harmful LDL cholesterol, reports Ingredients Network. The drink contains a pectin obtained from a proprietary process that makes it possible to use it at higher dosages than conventional pectins without detrimentally affecting the texture of the finished product. This means, says the company, that it’s possible to fulfil the conditions of an approved Article 13.1 health claim relating to pectins, which states "helps to maintain normal blood cholesterol levels".

Naturex will also introduce a soup concept that it claims offers cognitive performance benefits. The seafood soup recipe contains iodine-rich kelp. Iodine is approved for the claim "contributes to a normal cognitive function". The soup also contains Gingko biloba, which is linked with a beneficial effect on memory and cognitive functions, and Cereboost, Naturex’s clinically tested American Ginseng, which has been shown to improve the working memory and levels of alertness.

"In developed countries people are living longer, and the trend in developing countries is heading the same way," said Leslie Lannebere, business manager for Naturex. "In fact, according to Mintel, within the next 40 years 20% of all consumers worldwide will be aged over 60. This means there’s a fantastic opportunity to create products that are customised to meet the functional and nutritional needs of older people without compromising on taste and pleasure."