After great success in the US market, CloroxPro Canada is launching the CloroxPro Clorox EcoClean line of naturally derived, plant-based active ingredient cleaners and disinfectants in Canada. The new line of products, which work to help keep facilities clean while using plant-based ingredients, is available in Canada as of today.

While cleaning professionals are interested in turning to eco-conscious cleaning and disinfecting products, the 2023 Clean Index Survey, which was conducted in the United States and commissioned by CloroxPro, shows that there are misconceptions preventing them from adopting an eco-conscious choice. The survey revealed that concerns about increased cost (78%), uncertainty of cleaning effectiveness (67%), compromised efficiency of cleaning (58%) and a preference for traditional solutions (52%) were the top reasons preventing cleaning professionals from making the switch. 

Enter the CloroxPro Clorox EcoClean range of cleaning and disinfecting products, which offer Canadians an alternative to traditional cleaners, with a focus on using naturally derived, plant-based active ingredients like lactic acid that are designed with the safety of users and the environment in mind, and without sacrificing efficacy. In fact, the CloroxPro Clorox EcoClean Disinfecting Cleaner shows similar efficacy to traditional cleaning solutions, disinfecting in two minutes or less*, sanitizing in 15 seconds, and killing 99.9% of flu viruses and the COVID-19 virus in 30 seconds±

The myths surrounding eco-conscious cleaners and disinfectants

Plant-based cleaning and disinfecting options have been up against misconceptions since they first hit the market. Despite fears that these products don’t work as well as traditional cleaners, EcoClean defies those misconceptions. CloroxPro Clorox EcoClean products are designed for use in a wide range of shared spaces, including schools, gyms, offices, daycares, and other facilities, and offers the same efficacy as traditional disinfecting cleaners while also satisfying the needs of cleaning professionals looking for a more naturally derived, plant-based product.

“EcoClean allows CloroxPro to continue building upon their commitment to providing environmental services professionals with products that align with their desires for a more naturally derived, plant-based disinfectant or cleaner that still performs up to the standard they need and expect,” said Bilal Demachkie, Business Unit Director, CloroxPro Canada. “Since EcoClean is made with naturally derived, plant-based ingredients, we’re able to offer a product that was designed with the safety of users in mind and doesn’t have the harsh smells and traditional cleaners that many cleaning professionals have had to become accustomed to.”

CloroxPro Clorox EcoClean products can help facilities and organizations meet their own sustainability goals, and since EcoClean products are available in 25% post-consumer recycled plastic, they are also helping to contribute to The Clorox Company’s sustainability goals to reduce virgin plastic in its supply chain by 50% by 2030.