FrieslandCampina DMV, a dairy protein company, is set to power up innovation in the performance and lifestyle nutrition arena with a new ultra-clean whey protein isolate. Nutri Whey Isolate represents an exciting proposition: a pure, clean-tasting, nutritionally balanced protein form that delivers unprecedented clarity in protein water and clear drinks.
This is the first time that FrieslandCampina DMV, one of the industry's most trusted and dynamic dairy protein specialists, is offering a whey protein isolate. Proprietary R&D advancements, which have yielded a minimally processed, high-performance isolate, coupled with a desire to meet the latest market needs for high-protein products, are the drivers behind its move into this ingredient space.
"We know dairy proteins inside out and have the expertise to produce whey protein isolates; however, we are driven by a desire to push boundaries and we wouldn't be happy bringing a 'me too' product," enthuses Diderik Moerdijk, marketing manager at FrieslandCampina DMV. "With its ability to perform in clear beverages, and its minimal processing credentials, Nutri Whey Isolate offers clear advantages versus what is already out there. The opportunities abound for adding value to our customers' product development."
He adds, "Growth prospects for the performance and health nutrition sector are huge. One of the trends is 'mainstreaming', as an increasingly large cross-section of the population seeks out products that support their healthy lifestyle aspirations with products that are natural, nutrient rich and efficacious, but also offer great taste and convenience. With its low-carb, pure-protein, neutral taste, clean and label-friendly credentials, Nutri Whey is ideally placed to meet this demand."
High-protein drinks or waters are healthy ready-to-go options. From a product development perspective, difficulties arise when achieving clarity at anything other than very low pH levels and an acceptable taste profile. The proprietary production process yields an exceptionally clean isolate that maintains clarity - even at high pH levels - stretching the potential application spectrum for isolates into unchartered territory.
While the functional properties of some rival isolates are impaired by heat treatments, such as multiple pasteurisation steps, FrieslandCampina DMV applies minimal heat load, protecting the nutritional integrity and sensory quality of the isolate. Raw material selection and quality also play a crucial role in determining the taste profile of a finished product. FrieslandCampina's vertically integrated supply chain enables complete control over the raw materials that form the basis of its ingredients. The Nutri Whey Isolate originates from highquality Gouda cheese whey, producing a neutral-tasting isolate that is low in salt, with no undesired colour agent; nor does it contain artificial ingredients, such as sweeteners or additives.
Nutri Whey Isolate will be produced in a newly constructed facility in Borculo, Netherlands. Deploying the latest microfiltration techniques makes the isolates so clean that they also have potential applications in medical and senior nutrition products. Their low lactose content also allows the isolates to be included in products positioned on an immunity or digestive health platform. Cold-brew coffee, ice cream, dairy desserts and ketogenic products are among the other concepts that could be powered by Nutri Whey Isolate.
"Our product development specialists are itching to inspire customers with new protein ingredients and product concepts. From our global innovation centre on the Wageningen Campus in the Netherlands, or via local tech support, we will work with our partners to perform rigorous application research, sensory testing and validation, supporting customers on their path to success in the market place."