Innova to reveal top ten food industry trends at Hi Europe

31 October 2014

The Top Ten Trends likely to impact the food industry in 2015 and beyond have been identified by Innova Market Insights from its ongoing analysis of key global developments in food and drink launch activity worldwide.

Innova Market Insights will present the Top 10 Trends at Hi Europe, which takes place from 2-4 December in Amsterdam, the Netherlands, reports Ingredients Network.

"The move from 'clean' to 'clear' labelling is a key trend for 2015, reflecting a move to clearer and simpler claims and packaging for maximum transparency," said Lu Ann Williams, director of innovation at Innova Market Insights. "Meeting the needs of the millennial consumer has also become a key focus, as has targeting the demands of the gourmet consumer at home, re-engineering the snacks market for today's lifestyles and combating obesity with a focus on positive nutrition."

Top food and beverage trends for 2015 include 'From Clean to Clear Label', 'Convenience for Foodies', 'Marketing to Millennials', 'Snacks Rise to the Occasion' and 'Good Fats, Good Carbs'.

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