BENEO showcases new products at drinktec event

18 July 2013

BENEO, one of the leading manufacturers of functional nutrients, will be featuring its new product concepts for breakfast beverages at the drinktec event, taking place from 16-20 September in Munich.

Visitors to the show will have the opportunity to taste the company's product ideas on the 'New Beverage Concepts' innovation platform.

At drinktec 2013 BENEO will be showcasing a range of breakfast and morning beverages that encourage taking a healthier approach to the start of the day, even when life is busy.

Beverage samples on stand will include a ready-to-drink coffee and a fruit juice that both deliver balanced energy release, due to BENEO's functional carbohydrate Palatinose. Visitors to BENEO's stand will also have the opportunity to taste a lactose- and cholesterol-free fermented strawberry rice drink and a vanilla flavoured rice milk, both containing BENEO's dairy alternative Nutriz.

Additionally, a fibre-enriched breakfast drink will be presented that combines the prebiotic fibre Orafti oligofructose with Palatinose.

According to Julian Mellentin, traditional cereal breakfast options are no longer seen as convenient enough for consumers. Busy consumers are now increasingly seeking a 'liquid breakfast on the go', such as a cereal and milk combination that contributes to a balanced nutrition in a simple and tasty way. Recent BENEO consumer research re-enforces Julian Mellentin's viewpoint. It shows the popularity of fibre-enriched yoghurt drinks amongst European consumers because of their convenience and the healthy image they portray.

Jens Böhm, marketing manager at BENEO commented: "Breakfast is the most important meal of the day. With fewer people making the time to sit and eat in the morning, it presents an opportunity for the beverage industry to create 'liquid breakfast solutions' that are convenient, yet deliver key nutritional benefits. We are taking the opportunity at drinktec to show the versatility of BENEO's nutrient portfolio to help manufacturers meet consumers' growing needs for slow energy release, dairy-alternative and fibre-enriched beverages."



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