European chocolate producer Natra has agreed to acquire Bredabest, a Dutch supplier of peanut butter and peanut-based ingredients, for an undisclosed price.
Established in 1996, Bredabest provides high-quality, natural peanut products across Europe.
By combining with Natra, Bredabest gets access to a wider distribution network and additional resources, while keeping its operations and workforce in the Netherlands.
The transaction, pending regulatory approval and other conditions, will see Bredabest continuing under its existing brand. Its management team will continue in the same positions to lead daily operations.
Bredabest founders Pieter Stienen and Rainier van Rey will retain their roles and shares in the company.
Bredabest CEO Pieter Stienen said: “We are pleased to join forces with Natra, a strong long-term partner to take Bredabest into its next phase of growth.
“Natra’s global scale and complementary portfolio will unlock new opportunities while safeguarding the values and customer focus that have underpinned Bredabest’s success.
“My business partner Rainier van Rey and myself will remain part of Bredabest in our current roles, while remaining shareholders. In that respect, we are fully committed to make this partnership a success.”
Natra, backed by CapVest Partners, is a key player in the chocolate industry, selling its products in over 90 countries.
The company operates seven production plants across Spain, Belgium, France, and Canada, employing over 1,400 people.
The strategic move aims to enhance Natra’s offerings in sweet spreads and confectionery by leveraging Bredabest’s expertise in peanut processing.
Also, the acquisition is expected to bolster Natra’s international growth strategy.
Natra CEO Armando Santacesaria said: “Pieter and Rainier have built a fantastic business that is complementary to our business and aligns perfectly with Natra’s model.
“This exciting acquisition strengthens our ability to enhance our customer offering and accelerates our journey to becoming the preferred Private Label partner in Snacking & Indulgence.
“Looking ahead, Natra’s scale, global reach, and strong customer relationships will be transformational for Bredabest.
“We’re excited to welcome our new colleagues and work together to build on their impressive achievements and drive the growth of our combined business.”
