METAROM - Sweet enough

Since 2016, the World Health Organization has been recommending that the daily intake of free sugars should be reduced to less than 5% of a person's total energy intake, which is the equivalent of five teaspoons of sugar a day. Aside from recent sugar taxes, increasing numbers of European consumers would like to reduce the amount of sugar in their diets in order to adopt healthier lifestyles.

According to Mintel GNPD, launches of reduced/low/zerosugar products doubled between 2010 and 2016. While this trend reaches across the food industry, the beverage sector; - in which such products account for 24% of all new launches - is the most committed.

Sugar plays an essential role in product flavour. Reducing its quantity without altering how something tastes is therefore a real challenge. The ACTI'BOOST Sweet range has been specifically designed to offset reduced sugar content in beverages by up to 30%.

These pasteurisation-resistant natural flavourings adapt to the features of each matrix and work in carbonated beverages, drinks made with juices, lemonades and iced tea.

This natural flavouring boosts sugar profiles while enhancing taste. These simultaneous actions strengthen an overall perception of sweetness. In a peach iced tea, for example, the analysis of flavour descriptors before and after the addition of ACTI'BOOST Sweet is particularly interesting.

The sweetness and fruity descriptor of the reduced-sugar beverage are distinctively less noticeable. To overcome the negative impact this has on taste, ACTI'BOOST Sweet focuses on these two aspects to restore balance to the drink and a similar sweet perception to that of standard Iced Teas on the market.

No compromise

ACTI'BOOST Sweet enables consumers to enjoy nutritionally beneficial beverages without compromising on taste. Visit METAROM at FiE in Frankfurt on stand H9B61.

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Metarom
3 AVENUE DE L ETOILE DU SUD POLE JULES VERNE 80440 BOVES
France
Fax: +33 3 22 38 85 90
France
Contact: METAROM
URL: www.metarom.com

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