Walter Rau Neusser Öl und Fett AG - Quality oils guaranteed

Walter Rau is a family-owned vegetable oil refinery ideally located in the densely populated area between the rivers of the Rhine and Ruhr in Neuss, Germany. Business unit manager Bernd Brinkmann discusses how the company aims to stay ahead in a competitive business, and how it guarantees its oils are the healthiest and most stable around.


Can you give some background about the company?

Bernd Brinkmann: For more than 100 years, Walter Rau has provided its service to its main customers in the food business. The strength of the company lies in its people, versatile technology and flexibility to adapt to the changing challenges from customers.

Who are some of your key customers and in which areas of application are you active?

We're proud to supply the world's largest fast-food restaurant chain, as well as the producers of world-famous fries, with healthy frying oil. Cool-melting filled chocolates and pralines, crispy nut-filled wafers and candy bars of the leading confectionery companies are also produced using some of our oils. We're also in the more traditional German baking industry and dairy business.

It's a competitive market. Why do you think customers choose to work with you?

We don't make a secret of our passion for brands and good products. Our mission statement, 'Your brands in best hands', is manifested in the minds of all our staff. More than 10% of our employees are working in our customer solution centre, covering marketing, product management, R&D, application service and quality management. Our innovative approach has been recognised in the TOP100 Innovator 2015 award, which is a yearly benchmark study looking at SMEs, also known as the 'German Mittelstand'. Our customers like our team spirit and flexibility. We're good listeners and always look for sustainable solutions rather than quick wins. That's why many of our customers have trusted us for decades already.

How do you guarantee stability across the supply chain?

We respect our business partners, whether they are a supplier or customer. A stable supply chain can only be built on trust and long-term commitments. Too much pressure on suppliers does not necessarily yield good, stable solutions. A little challenge is good, but people have to remain fair and open to achieve a win-win situation for all partners in the chain.

How do you make sure that your omega-9 rapeseed and sunflower oils are the most stable available?

I'm glad you've asked that - it's a brilliant example of building trust. We've worked with Dow Agro Science for a long time and discuss very openly what we need for our customers, and they do their very best to deliver well-performing oils with proven quality. The other side of the success is our modern refining technology and our strict quality management. For verification, we often engage in R&D projects with universities or independent laboratories.

How do you work to implement insights from nutritional science?

We're closely monitoring what health experts and authorities around the globe are publishing, and reflect and incorporate it into our know-how. We actively engage in working groups on health issues related to our business and have, for example, helped to develop new guidelines regarding trans-fatty acids for a variety of foodstuffs such as confectionery, snacks, deep-fried potato products, doughnuts and many more. We take part in conferences covering health issues, and stay in close contact with research institutions and our industrial associations, nationally and on a European level.

How do you guarantee that your cooking oils are the healthiest available?

We do have a kind of market radar - we observe patent literature and new products appearing on the market. A lot of information is gathered via internet-based sources such as newsletters, alerts and specialised reports. Internally, our IT provides a Microsoft SharePoint solution that we use to post all kinds of news and interesting issues for keeping our colleagues up to date.

Furthermore, we do a lot of internal research into our processing conditions and control them in the most careful way, keeping or even enhancing natural functionality.

Products and Services

Contact Details

Walter Rau Neusser Öl und Fett AG
Industriestr. 36-40
41460 Neuss
Neuss
North Rhine-Westphalia
Germany
Tel: +49 2131 208 0
Fax: +49 2131 208 80 251
Email: [email protected]
URL: www.walterrauag.de

Healthy provision: Walter Rau manufactures high-grade functional oils and fats.
Make An Enquiry
First Name

Last Name

Email Address

Enquiry


Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.