Volactive - For the active consumer

Volactive UltraWhey Velicious is the ideal whey protein ingredient for a variety of applications. It can be processed at high temperatures, is easily dissolved in hot water and is suitable for use in acidic products, such as smoothies.

Mel Billows, head of marketing and consumer insights at parent company Volac, says, "Simply spoken, Velicious makes high-protein products nice to eat. It is easily dispersed and does not gel, unlike other whey-based products. Therefore, even hot applications like chocolate drinks can be combined with high-protein concepts. We are now live in production and can supply samples and first batches of Velicious."

All of the flavour, with minimal reformulation

Velicious is high in protein and imparts a luscious creamy mouthfeel and delicious neutral dairy flavour, with no drying aftertaste. It has proved to be a hit with a new and fastgrowing audience. This demographic is the active nutrition consumers or those who are looking for whey protein products to incorporate into their diets.

Active nutrition consumers are after rewarding taste experiences and healthy products, without the usually chalky grainy textures or dry aftertaste. In informal blind testing, active nutrition consumers showed a preference for ice cream, smoothies and baked goods that contained Volactive UltraWhey Velicious, and loved the creamy texture and lack of aftertaste the product provides.

Velicious can be added to existing recipes with minimal reformulation. Whether it is in soups, cookies, ready-to-drink shakes or ice cream - to name but a few - it is the perfect versatile, high-quality solution for developing tasty high-protein products. Volac has an expert research and development application team who are happy to advise manufacturers on creating high-protein, delicious products with the inclusion of Volactive UltraWhey Velicious.