Synthite Industries - Clean up food trends

Straight extracts or 'Straights' from Synthite Industries are a class of 100% natural non-selective, mechanically processed spices. These spice extracts impart true natural colour, flavour and aroma. Thus, they are perfect for clean-label foods.


This is an industry where the consumer is king and the strongest trend currently is the drive towards clean-label foods. Consumers and regulators are moving towards cleaner foods and greater transparency in their labelling. This is a trend that those in the food industry need to take into consideration. It will require rethinking food formulation at a fundamental level; from the ingredients to packaging, it needs to be looked at differently. Gone are the days where flavours were merely an assortment of chemicals and colours that needed to be rich and vibrant. Today's consumers demand natural and clean flavours and colours. Thus, were born innovations like Straight. Minimally processed artisan ingredients are redefining how innovators, technologists, and manufacturers are thinking about food ingredients and foods in general.

Keep it clean

People are going to see the convergence of industrial-grade production to feed the world's population with minimally processed all-natural ingredients. Clean labels will be the result of this convergence. A day will come when we say chili sauce is 100% chili and nothing else. Although clarity will evolve as regulations such as the European Guidance Notes on colouring foods are published, the consumer will decide what will win.

Straights from Synthite Industries place the goodness of minimally processed artisan ingredients in the hands of the formulator and food manufacturer. When you create your next line of seasonings, soups, chorizo, pepperoni, sauces salads, bakes, goulashes, curries, salsas and stews, straight extracts will add that perfect natural flavour and colour, making your products the choice of the consumer.

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Synthite Industries
URL: www.synthite.com

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Less-processed ingredients are becoming popular among consumers.
Synthite prides itself on offering uncomplicated, clean-label ingredients.
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