Sunar Group holds a distinctive position in the agroindustrial sector. Founded in 1974, it is now one of Turkey's leading industrial groups, operating in agriculture-based sectors that include starch and its derivatives, edible oil, flour, animal feed and fresh fruits.
It has a fully integrated edible oil production plant aligned with a high-tech infrastructure and has been responsible for many innovations in its field.
In its laboratories, experienced engineers create specialised flours and animal feeds for a diverse range of market needs. Meanwhile, with its fresh fruit division, the group is helping to transform agriculture into engineering in order to harvest high yields of certifiedfresh fruits. The group currently has the capacity to process one million tons a year of raw materials, with a turnover of $350 million, and exports to more than 100 countries. It is responsible for 60% of Turkey's corn oil exports, 12% of its sunflower oil exports and 45% of its corn starch exports. The company's chairman explains more.
Hüseyin Nuri Çomu: Founded in 1985, Sunar Misir has become the driving force of Turkey's starch and starch derivatives industry.
The company provides a range of glucose and glucosefructose syrups, native corn starch, modified starch, dextrin, sorbitol and maltitol, all of which is made from certified non-GMO corn.
It plans to invest nearly €40 million over the next five years in strengthening its business portfolio, and expects significant growth as a result.
The global ingredients market is in the middle of a dynamic period. Consumer habits are constantly changing, driven by increasing awareness for health and wellness, the rising population and a growing middle class, in parallel with increasing incomes and digitalisation, and despite the strain on natural resources.
Sunar Misir sees big potential for delivering healthy nutrition while helping the environment. The needs of the sugared foods and beverages industries can be fuelled by outstanding products. New regulations designed to reduce daily sugar consumption in order to address an increase in the number of health problems, such as cardiovascular diseases, diabetes and obesity, have reshaped some traditional markets in developed nations. The firm has a dedicated research and development department that provides nutritional products with new applications, functions and unique characteristics.
It is the first - and only - producer of sorbitol and maltitol in Turkey, and hopes to increase its share of the nation's sorbitol market to 80%, and its share of the maltitol market to 60% within the next five years, and it will continue to pursue an export-oriented growth strategy.
As they are manufactured by the catalytic hydrogenation of starch hydrolysate, these polyols are low-calorie, highperformance natural sweeteners.
They have a low glycaemic index; retain moisture as a humectant; make effective stabilisers; improve viscosity; display excellent temperature and pH stability; and have a cooling effect in the mouth with no aftertaste. These properties make these products able to help address today's health and wellness challenges.
As a pioneer in sustainable agriculture in Turkey, and the nation's sole producer of sorbitol and maltitol, Sunar was nominated in the environmental and corporate sustainability category at the European Business Awards, and was recognised as a national champion. Sunar's commitment to sustainability is a key part of its corporate DNA; in 2014, it launched its Bright Future programme to make lives better. By working hand in hand with farmers and manufacturing in the most traceable and sustainable way, and by making contributions to society, the company will continue to challenge itself to transform and be ready for the future.