After a major restructuring of the business in 2014, which included key hires for important positions and an emphasis on engagement and collaboration, Redrose committed to growing its business in a more sustainable way.
Built into this mandate was a huge emphasis on quality. To ensure the highest manufacturing standards produced only the best products, the Redrose team placed industry legislation and compliance at the centre of its operations.
"As a business, the most important objective is to ensure that products are made to world-class standards," says David Goodings, managing director.
"Redrose has built significant regulatory and legislative information into its manufacturing processes with a view to doing everything it possibly can to ensure its customers' products are compliant all around the world," he adds.
The organisation's core team, of which Goodings has been a part for three and a half years, now also includes a quality manager, product development manager and purchasing manager. To add expertise to an already skilled team, management have employed the services of an external consultant with more than 30 years of experience in the nutraceutical industry.
Manufacturing products to make consumers healthier, fitter, stronger and happier, Redrose sees its role in the market as vital. Accordingly, it subscribes to a number of expert organisations to ensure it keeps up with the pertinent goings on in Europe's scientific sector.
Redrose has also formed professional relationships with bodies such as the Food Standards Authority, Trading Standards, Medicines and Healthcare, Products Regulatory Agency (MHRA), and the local Environmental Health and Safety Executive. It's this commitment to development and knowledge sharing that directs much of Redrose's partnerships.
"Redrose's philosophy is always to look at ways in which it can learn and improve," Goodings says. "It very much wants to work with regulatory bodies rather than against them."
Growing the business isn't all about navigating regulations and compliance. The company has also expanded in its manufacturing infrastructure. With significant capital expenditure invested, Redrose boasts modern, high-quality and sleek encapsulation and tableting facilities.
"Having state-of-the-art facilities is important, of course, but the management has also learned the value of its employees," Goodings says.
"Without wishing to sound trite, the most important asset of any business is the people who work within it. Watching them grow in confidence and take ownership of decisions makes me certain of our team's sustainability and profitability."
Redrose has fostered an inclusive culture that facilitates employee engagement and a collaborative approach to problem-solving. Management regularly seeks staff's views about what initiatives they believe should be implemented to run a more efficient business.
One of the decisions these collaborative brain-storming sessions delivered was the introduction last year of a new, custom-built IT system.
"It was time for a change and Redrose wanted its software to match its upgraded manufacturing hardware," Goodings says. "It helps the firm manage everything from enquiries, sales, purchasing, planning, production, despatch and stock control."
Just for added peace of mind and more evidence of building relationships, the consultant who built the IT system now works directly within the business. Together, they plan to enhance the system.
With more sophisticated computers and manufacturing capabilities, Redrose is offering its customers a highquality service experience.
"In a competitive industry, there are many other suppliers who manufacture good products at competitive prices," Goodings admits. "This just means Redrose really cannot afford to take any of its customers for granted."
This belief has manifested in reality with many of the company's historic customers retaining its services after the restructuring. Of course, many new customers have joined the Redrose family, too, and Goodings is confident they will be satisfied for many years to come.
While Brexit has rendered the future for many businesses and residents unknown, Goodings is optimistic. "Redrose will look to acquire more overseas customers as it positions itself as a truly global supplier," he says.
While the IT system is moving into the future, when it comes to customers, the company is happy lingering in the past. Indeed, the Redrose treatment remains personal and intimate in a changing world.
Whenever possible, Goodings says the team likes to "put a face to a name," moving away from "sometimes impersonal, but necessary" relationships maintained through emails and phone calls. "Redrose actively encourages all of its customers to visit and meet the team. The door is always open," he says.
The restructuring has put Redrose back on solid foundations and, looking to expand, Goodings welcomes opportunities to meet new customers and display what the company offers. The idea is to present a strong front at numerous trade shows in the near future.
"Redrose plans to launch more innovative products that it knows will impress old and new customers alike," Goodings says.
The truth is that regulations are complex and compliance is essential, not just for profitability, but for a company's reputation. Redrose's customers can rest assured that their products always meet worldwide scientific standards. By providing sound advice, sophisticated market knowledge and high-quality manufacturing, Goodings says his team will help clients deliver the best products to customers.