Despite operating in a fiercely competitive industry, ParkAcre has managed to distinguish itself as one of the UK's leading providers of nutritional supplements. Marketing manager Gino Pennant talks through the importance of quality and innovation for building a loyal and satisfied customer base.
Gino Pennant: ParkAcre is proud to have been able to contribute to nutrition and general well-being, and this has been achieved by meeting rigorous requirements set by the European Food Safety Authority. We see barriers as an opportunity to continually support nutritional science and react to key changes in this sector, and by doing so, we are supporting sustainable growth and development within the sector.
ParkAcre strives to become a leading manufacturer in the industry. To achieve this goal, ParkAcre helps to provide a vital source of innovation and competitiveness, making vast contributions to research and development, exports and productivity growth.
Our focus has always been on quality, and this has become one of ParkAcre's key objectives, enabling the business to continue its positive growth, improve standards, and become a leader in food safety and management. This has been key to ParkAcre's success over recent years and has been recognised by our valued customers. Implementing a quality objective has driven strategic goals throughout the company to significantly elevate the importance of quality-management systems we have in place.
In a highly competitive landscape, we believe understanding our customers is a key factor in differentiating ourselves from our competitors. We have implemented an effective strategy allowing ParkAcre to create value and premium products, as well as considering custom formulations to reach consumers seeking a luxury product, as we have identified that these consumers have put a high value on innovation.
As a forward-thinking business, we are persistently proactive in diversifying our customer proposition. As a leading contract manufacturer in the UK, it is essential that we understand consumer trends. This is why we invest heavily in research and development, which allows us to be innovative. ParkAcre offers customers a multitude of products, which include bespoke formulas and delivery systems.
There are numerous areas of growth opportunities for ParkAcre, and our extensive research suggests that heart health, sports nutrition, weight management, animal nutrition and children's nutrition are part of a growing demand.
We are always looking to be innovative and make our customer experience more pleasurable, which is why we have created a first-to-market trade portal. This will initially facilitate online bulk orders to new and existing customers, and the new platform will also synergise all aspects of ParkAcres' business processes, from inventory management to payment integration tools.
In the months following the trade portal launch, we plan to offer our customers a unique private label configurator that will give users greater control in creating a packaged product with a large variety of customisable template designs.
As the global industry continues to change and evolve, ParkAcre's approach is to be proactive by seeking new opportunities to continue the business's growth plan. We have recognised that the organisation needs to consider geographical expansion, and also diversify its current product and service proposition to meet the demands of these emerging markets.
ParkAcre endeavours to sustain and improve quality of life by looking at ways of adding innovation and operational efficiency in the industry. In so doing, we have become environmentally diligent in order to satisfy specific criteria that are economically viable, socially justifiable and environmentally acceptable.
In order to achieve this, we source the finest ingredients and raw materials from around the world to create our unique customer formulations. ParkAcre has introduced sophisticated systems to ensure that potential environmental consequences, together with health and safety considerations, are taken into account in the selection of raw materials.