Consumers continue to demand clear information about the origins of products. Every batch of Olympic Seafood's RIMFROST SUBLIME Antarctic Krill Oil is fully traceable from the production facility in the US all the way back to the vessel Juvel on the Antarctic waters.
The demand for strong traceability is not limited to consumer needs; ecological concerns also require a great deal of information regarding the origin of raw materials. The data generated from the clear traceability of krill catch helps the Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR) manage krill populations.
"The Antarctic krill fishery is one of the best-managed fisheries in the world, which is one less worry for our customers," says Olympic Seafood sales and marketing director Even T Remøy, who adds: "Our customers are never in the dark, as we guarantee 100% traceability - this allows them an immediate leg-up on their competition by demonstrating a clear difference in responsibility."
Olympic Seafood owns and operates the Juvel, the newest krill vessel in the world.
"Ensuring the best possible performance onboard the Juvel is something we consider to be a part of being transparent about the origin," says Remøy.
Some of the main features of the Juvel that sets it apart from other vessels are the acoustic search technology used for locating krill swarms, underwater sensors and surveillance equipment, exhaust energy recovery, and NOx exhaust filter technology. The vessel's technology allows minimal trawling time, no bottom trawling and no by-catch.
The gentle and rapid krill processing technology retains the goodness of the krill, while the vessel features more than adequate storage to enable it to remain at sea throughout the entire expedition without need to return to port to unload frequently, thereby reducing emissions. The technological advantages offered by the Juvel are a key selling point to end consumers that value responsibly produced goods.
"The high quality and responsibility performance of our products are based on the same building blocks," says Remøy.
The Antarctic region remains incredibly remote and unknown, although the pristine ecosystem found in the South Sea is teeming with life. From the beginning, Olympic Seafood has been working together with CCAMLR, the Norwegian Institute of Marine Research (IMR) and the British Antarctic Survey (BAS) to improve understanding of the unique environment.
The cooperation comes in various forms, from continuous monitoring and reporting of krill predator activities to research-only voyages. The results from this research helps to create a better picture of the krill population and its connected species in order to enable CCAMLR to set appropriate catch limits and ensure the long-term health of the ecosystem.
Rimfrost krill products are produced according to Friend of the Sea criteria. "This is yet another easily communicable feature that our customers can readily use," says Remøy.
Friend of the Sea is a non-governmental organisation founded in 2007 with the purpose of conserving the marine habitat and its resources by incentivising a sustainable market, and specific protection and conservation projects.