Norevo - The healthy alternative

The rising awareness for the ingredients in our food and the demand for natural, healthy, sustainable or organic alternatives is more than just a current trend. More and more people pay a thorough attention to the foodstuffs, beverages or cosmetics they consume, questioning the ingredient declarations, the quality labels and the respective function of all components. To meet consumers' needs, manufacturers try to eliminate every ingredient that could possibly be criticised. The demand for natural, harmless and functional clean label alternatives increases and imposes a lot of responsibility on the industry. As an international supplier of natural ingredients, Nerova follows these trends and develops innovative ingredient alternatives for its customers.

Environmental and manufacturing challenges

"It should be a sustainable development in the direction of an increasing awareness for our environmental and personal health. We will eventually harm ourselves if we act lavish with our resources and our planet," says Alexander Wolff, who works within strategic management at Norevo Germany.

"One of the key characteristics of natural ingredients is that the raw material crops are naturally subject to weather conditions, environmental factors, the political situation in the origin or, for example, bee mortality - as honey is one of our most important products. We have to secure that our raw materials are pure, non-contaminated and according to applicable laws, rules and regulations. Hence, the environment-friendly sourcing of high-quality natural raw materials is the first and main challenge we have to face to meet modern industry requirements."

Balance naturalness and standardization

The regulations for food ingredients in general are partly very strict, especially in Germany. Honey is a good example, as the 'German Honey Regulation' meticulously defines the legal requirements on the properties of honey used for foodstuffs. Regarding this, the application of natural raw materials for the industrial production of foods comes along with equal benefits and challenges. Natural, renewable - preferably unprocessed, 'clean label' or certified organic products - gain trust and popularity among consumers.

The aforementioned group of foodstuffs present a positive image and versatile application possibilities that make them attractive for use in food production. On the other hand, raw materials from plant or animal origin are naturally subject to fluctuations, influencing the quality, sensory or functional properties of the raw material. These vary depending on origin, harvest, season, climatic conditions or geopolitical factors. The standardisation of industrial production processes and recipes as well as the requirement for a uniform product quality in turn usually don't allow natural variations in taste, texture, or appearance of a finished good. Norevo's business with other natural materials like liquorice extract, gum acacia or natural waxes is equally affected by increasingly stringent rules.

There are more and more quality parameters with stricter legal limits. It's the manufacturer's responsibility to ensure that all products, and raw materials meet the applicable regulations and quality requirements, which is why Norevo analyses its raw materials in its company-own laboratory.

Act internationally and independently

Based on its international set-up, Norevo's expert team is present on a worldwide scale, offering the same product expertise and technological know-how to our international customers. Besides its range of natural and functional ingredients such as honey, licorice extract, natural hydrocolloids and natural waxes it is constantly developing innovative and individual solutions for manufacturers of food, confectionery, or beverages.

Norevo furthermore accompany its customers' product development processes to offer high-quality ingredients together with a holistic service approach.

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Norevo GmbH
Völckersstraße 14-20, 22765 Hamburg
Tel: +49 40 537979-0 E-mail Id: [email protected]
Contact: Norevo

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