Planet-friendly nutrition with algal astaxanthin Fi/Hi Europe 2023, stand 3.0G242: AstaReal presents its range of naturally derived astaxanthin products for healthy agers, vegans and animals

Wednesday, September 27, 2023 by AstaReal

At this year’s Fi/Hi Europe, AstaReal will showcase its recently launched Astaxin® VEGAN, an astaxanthin formula designed to not only promote good health but also help address environmental concerns. Microalgae-derived astaxanthin is one of nature’s most powerful antioxidants with scientifically proven health benefits for both humans and animals alike. Alongside various consumer dosage forms of natural astaxanthin, the Swedish company will present its premium feed-grade Novasta® EB15 for pets, horses, livestock and other animals.

Plant-based products are flourishing globally, as a result of consumer interest in health, naturalness and sustainability, as well as rising numbers of vegetarians and vegans. AstaReal’s new astaxanthin formula, Astaxin® VEGAN, perfectly taps into this market. The vegan softgel is made of carrageenan and modified starch, with the content mirroring Astaxin® Original.


AstaReal offers the most researched brand of natural astaxanthin on the market. Its health attributes are backed by more than 70 human clinical studies, and include improved vision, stronger cognitive function, better muscle health and smoother skin texture, thus addressing concerns of various target groups, from healthy agers to athletes. In addition to the company’s bulk raw and finished products, Fi Europe visitors will be able to receive technical guidance on manufacturing various astaxanthin finished dosage forms, such as hard capsules, softgels, sachet/stick powder mixes and gels, gummies and liquid shots.

In line with preventive health trends, a growing number of consumers are also looking for ingredients that support and protect the wellbeing of their pets. With its strong antioxidant and anti-inflammatory properties, AstaReal® astaxanthin is a valuable ingredient for feed and pet food applications. Within the Novasta® range, the company offers a novel encapsulated product called Novasta® EB15, which aims to better preserve and maintain the antioxidant power of astaxanthin even after challenging production processes. This means that astaxanthin can be safely and with less hurdles incorporated in most types of formulations, from soft chews to pellets.

Peter Ahlm, Head of Marketing & Sales at AstaReal AB, says: “Consumer interest in sustainable foods and nutraceuticals will, with no doubt, continue to drive demand for plant-based offerings. Here, algae and microalgae-derived astaxanthin can play a key role, and look set to be future-proof ingredients. In addition, consumers want the best for their companions too, true to the motto ‘What’s good for me is good for my pet’. That’s why they are increasingly seeking premium animal food with healthy ingredients that are scientifically backed, like Novasta® EB15.”

At the fair in Frankfurt, AstaReal will be represented at “Try Swedish”, the official Swedish country pavilion at stand 3.0G242.

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