AstaReal announces new partnership deal

Friday, June 02, 2023 by AstaReal

AstaReal, the pioneer in natural astaxanthin production and related research, has partnered with i-ingredients Ltd, a leading importer and distributor of speciality ingredients, to help satisfy growing market demand for natural astaxanthin. As a result, nutraceutical producers in the UK and Ireland who wish to include AstaReal® natural astaxanthin in their products can now rely on professional support with technical, regulatory and scientific issues.

This cooperation is a perfect fit for AstaReal, as i-ingredients Ltd serves the food supplement, sports nutrition, pharmaceutical and animal feed industries with high-quality speciality ingredients and raw materials. Besides distribution, the company also offers its clients formulation and regulatory support, as well as contract manufacturing capabilities.

Natural astaxanthin is growing in popularity as an increasing number of scientific studies, many conducted using AstaReal® astaxanthin, continue to provide evidence of its health benefits. Furthermore, the antioxidant is derived from regrowing microalgae, which makes it a particularly sustainable ingredient.

“We are delighted to introduce i-ingredients Ltd as distributor of our natural astaxanthin in the UK, which is a significant part of our European market business. With this new partnership, we have taken another step towards becoming the leading natural astaxanthin brand in Great Britain and Ireland,” says Peter Ahlm, Head of Marketing & Sales at AstaReal.

Inderpal Saraw, Managing Director at i-ingredients Ltd, adds: “We are honoured to have AstaReal join our stable of clinically proven active ingredients. For the past 11 years, we have grown our portfolio of specialties thanks to our trusted partners and a team with over 50 years of experience in the food supplement and sports nutrition industries. We will continue this success story with AstaReal, with whom we share the same values when it comes to high-quality, scientifically backed, sustainable ingredients.”


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