Anda Arko: Valens has been present in the European market for over a decade and has helped several well-known companies develop high-quality products with Q10Vital. The market response has been great and sales have been growing constantly.
The global coenzyme Q10 (CoQ10) market has shown double-digit growth over the past 20 years and, according to forecasts, it will not stop there. Entering the US, which is the world's biggest market for CoQ10, was the logical next step.
CoQ10 has been known as a very effective antioxidant and energy booster for over 40 years. However, the latest studies have also shown other important benefits, especially in heart and neuro-degenerative health. Since we are facing the rapid growth of an ageing population, CoQ10 is becoming a must-have ingredient.
Regular CoQ10 is a fat-soluble molecule, and therefore its absorption in the human body is very low. Valens has developed Q10Vital as a patented water-soluble complex with superior bioavailability, which enables better absorption of CoQ10 in the gastrointestinal tract.
Valens published in scientific journals and other media the results of two bio-equivalence clinical studies that proved that Q10Vital was up to eight times more bio-available (with a median of four) compared with crystalline CoQ10 (see graph, above right).
Food supplements represent the majority of Q10Vital sales, although the food industry is not far behind. If a company wants to develop a good water-based product with CoQ10 - such as syrup, oral spray, yogurt or a powder drink - there are not many options on the market.
On top of that, Q10Vital is extremely easy to use and does not interfere with the organoleptic properties of the final product.
It is true that CoQ10 is also known as the 'elixir of youth' and is often used in the cosmetic industry. However, due to the protective role of human skin, CoQ10 used in creams cannot penetrate as deep as it needs to in order to function properly. If you consider the fact that you need to take at least 50mg of CoQ10 daily for any beneficial effect, then it becomes obvious why cosmetic companies don't quote the amount of CoQ10 inside their products.
Only if it is taken orally. A clinical study recently conducted by Valens on 33 female volunteers showed that regularly taking Q10Vital led to a significant reduction in wrinkles and improvements in skin evenness and firmness.
The doses administered were between 50 and 150mg; the study showed a better effect with higher doses. This was a major breakthrough in the anti-ageing food and supplements industry.
What kind of a sales person would I be if I said no? CoQ10 is the only supplement I take regularly. I have studied it a lot and I strongly believe in its positive effects. In fact, I doubled my daily dose since it has been proved that Q10Vital reduces wrinkles.