The company is present in more than 60 countries across five continents. Thanks to the meticulous and respectful selection of raw materials and innovative extraction methods, the company delivers high-quality flavours specifically tailored to meet the consumption trends and local taste preferences of each country.
Today, PROVA's unique positioning is reflected by its motto, "Savoir Extraire l'Essentiel" (extracting the essentials). This motto reveals the very core of its activity: the essence of taste.
PROVA was created in 1946 and remains an independent family-owned business.
Thanks to PROVA's meticulous selection of raw materials and innovative extraction methods, the company's flavours are renowned for their quality and authenticity.
PROVA's organoleptic and technical proficiency in regard to raw materials makes it a trendsetting producer of sweet brown flavourings, especially when combined with the on-going improvement of extraction technologies, a scientific team of creative flavourists, and a proven insight into the market's taste preferences.
The company's primary focus is to ensure that the ingredients it sources are of the finest quality. The major ranges at the core of PROVA's portfolio are vanilla, cocoa, coffee and gourmet notes.
With a presence in more than 60 countries across five continents, PROVA's flavour profiles are tailored specifically and skilfully to meet local taste preferences, consumption trends and the gastronomic culture of each country.
This extensive knowledge of the flavour world demonstrates the strength of the French-based company and why it has achieved significant export success.
PROVA meets its clients' requirements by providing concrete and tangible initiatives and top-quality products and services that meet even the most exacting demands.
A dynamic and effective quality management system centres on providing satisfaction to clients and meeting their concerns in terms of food safety and compliance with regulatory local requirements.
Prova, a leader in the manufacturing of vanilla, cocoa, caramel, nuts and sweet brown nuts and flavours for the sweet food industry, is supporting vanilla farmers on the ground. Its sustainable vanilla programme VDB (Vanille Durable Bemanevika), is addressing the root causes of the precarious living conditions. Its actions contribute to improving livelihoods by increasing farmer income through better vanilla bean quality, higher yields, increased proportion of cured vanilla sold and diversification into other crops. In addition, it is also investing in the community's life by supporting local initiatives.
Prova is also joining forces with other big companies in the industry through various joint programmes.
More than just actions, Prova seeks long term partnerships based on a shared vision in order to raise awareness on the issue throughout the supply chain. Recently, the French company together with Barry Callebaut launched a 5-year project in joint partnership in Madagascar to empower vanilla farmers by funding and accompanying local communities through social, health and education programs. supporting vanilla farmers by giving them a second and better livelihood. With this project, Vanilla farmers will also receive trainings for cultivating cocoa. Crop diversification will provide a different source of income reducing the dependency of the farmers on the vanilla volatile market.
