It's important to keep things simple when developing and marketing nutrition products to consumers, according to Tal Offer, product manager dietary supplement technologies at Lycored.
The growth of the nutrition market has opened up numerous opportunities but, at the same time, it means the market is now more complex than ever before. Consumers are bombarded with so many messages about what they should be eating that it has become confusing; as a result, shoppers are looking for clear and straightforward solutions to help them manage their health. This means it's important to keep things simple when developing and marketing nutrition products.
Successful nutrition products all have one thing in common: they offer a distinct benefit that is clearly communicated and appeals to shoppers in a straightforward and uncomplicated way. Selecting an ingredient with a well-defined benefit to use in your product is a key part of achieving this. Lycored's natural ingredient formulations make it really easy for manufacturers and brand-owners to signpost the wellness benefits of their products, and drive new and repeat sales.
At this year's Vitafoods Europe, Lycored is showcasing two natural ingredient formulations that offer targeted benefits. The first is Cardiomato™, a standardised tomato extract for cardiovascular health that has been the subject of more than 15 studies. It protects the heart in three different ways: reducing oxidised LDL levels, preserving the lining of the artery walls and maintaining a healthy blood pressure.
The second is Lyc-O-Derm™, a potent formulation for skin health that offers a combination of carnosic acid from rosemary and lycopene, phytoene and phytofluene from a skin-grade tomato-nutrient extract. This orally ingested ingredient complex is formulated to protect the skin from sun-induced DNA damage from the inside out, providing total body protection. This will be the first appearance for Lyc-O-Derm in Europe following a successful US launch.
Both of these products form part of the company's portfolio of branded ingredients for health and wellness, reflecting Lycored's philosophy that nutrition is not complicated - it is natural. It all starts with just a seed - Lycored's seed. The company knows where all of its ingredients come from: they're carefully grown on lush farms in California and Israel, where its farmers let nature work its magic.
Using gentle processing techniques to extract the active compounds from the raw material, Lycored creates its unique and natural ingredient formulations. It also likes to share its expertise and work closely with its customers to support them in using the formulations to create great products that will really resonate with consumers.
Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. Established in 1995, the company develops and supplies natural ingredient formulations in three main business areas: active health ingredients; colourings, and taste and texture enhancers; and nutrient premixes for fortification.
Based in Israel, with sales and production operations in the UK, Switzerland, the US, Ukraine and China, Lycored is focused on providing its customers with ingredients that are safe, all-natural and clean label, vegan, and free of chemical and synthetic additives. Quite simply, it is committed to developing and supplying real ingredients that accentuate the natural goodness, efficacy and safe credentials of consumer nutrition brands.
Find out more about the fantastic potential of Lycored's natural ingredients by visiting its stand at Vitafoods Europe in Geneva, 10-12 May.